Ticketmaster Brand Architecture
Define and establish a cohesive visual system for Ticketmaster’s business-facing offerings under the “Premium Services” parent brand, ensuring consistency across all five services while allowing each to stand independently. Create a scalable design framework that unifies existing offerings and can be extended to future products and services.
Established a flexible grid and typographic system alongside a distinctive iconography style that blended 2D and 3D elements to convey innovation and layered meaning, resulting in a cohesive, future-proof visual framework that unified the five services and scaled seamlessly to new offerings.
Designer
