Ticketmaster
Branding
Ticketmaster
Branding
Ticketmaster
Branding
Fresh branding system for the B2B facing side of Ticketmaster services.
Fresh branding system for the B2B facing side of Ticketmaster services.
Fresh branding system for the B2B facing side of Ticketmaster services.
Fresh branding system for the B2B facing side of Ticketmaster services.
Objective:
Objective:
Objective:
Objective:
With Ticketmaster's recent consumer facing rebrand, the business facing side of the company offerings was left a bit dated and fractured with the introduction of new services and a plan for the organization of the separate entities.
It was decided that the 5 business offerings would live under the parent brand of "Premium Services", but would need a consistent visual language that could both live on it's own and work together as an overall system - with the possibility of applying the same system to future offerings and services that would fall under the parent brand.
With Ticketmaster's recent consumer facing rebrand, the business facing side of the company offerings was left a bit dated and fractured with the introduction of new services and a plan for the organization of the separate entities.
It was decided that the 5 business offerings would live under the parent brand of "Premium Services", but would need a consistent visual language that could both live on it's own and work together as an overall system - with the possibility of applying the same system to future offerings and services that would fall under the parent brand.
With Ticketmaster's recent consumer facing rebrand, the business facing side of the company offerings was left a bit dated and fractured with the introduction of new services and a plan for the organization of the separate entities.
It was decided that the 5 business offerings would live under the parent brand of "Premium Services", but would need a consistent visual language that could both live on it's own and work together as an overall system - with the possibility of applying the same system to future offerings and services that would fall under the parent brand.
With Ticketmaster's recent consumer facing rebrand, the business facing side of the company offerings was left a bit dated and fractured with the introduction of new services and a plan for the organization of the separate entities.
It was decided that the 5 business offerings would live under the parent brand of "Premium Services", but would need a consistent visual language that could both live on it's own and work together as an overall system - with the possibility of applying the same system to future offerings and services that would fall under the parent brand.
Results:
Results:
Results:
Results:
Grid system, typographic system
Most successful icons blended 3D and 2D and often had a sense of "impossible" - to showcase how far our technology and services push the limits. And often represented multiple ideas or concepts and could broadly be interpreted.
Future proof
Grid system, typographic system
Most successful icons blended 3D and 2D and often had a sense of "impossible" - to showcase how far our technology and services push the limits. And often represented multiple ideas or concepts and could broadly be interpreted.
Future proof
Grid system, typographic system
Most successful icons blended 3D and 2D and often had a sense of "impossible" - to showcase how far our technology and services push the limits. And often represented multiple ideas or concepts and could broadly be interpreted.
Future proof
Grid system, typographic system
Most successful icons blended 3D and 2D and often had a sense of "impossible" - to showcase how far our technology and services push the limits. And often represented multiple ideas or concepts and could broadly be interpreted.
Future proof
My Role:
My Role:
My Role:
My Role:
Designer
Collaborators
Collaborators
Collaborators
Collaborators
Leigh Collins (Creative Director)
Leigh Collins (Creative Director)
Leigh Collins (Creative Director)
Leigh Collins (Creative Director)
Tools:
Tools:
Tools:
Tools:
Illustrator, After Effects
Illustrator, After Effects
Illustrator, After Effects
Illustrator, After Effects
Service Provided:
Service Provided:
Service Provided:
Service Provided:
Branding, Logo Design, Typography, Iconography
Branding, Logo Design, Typography, Iconography
Branding, Logo Design, Typography, Iconography
Branding, Logo Design, Typography, Iconography
