PlayVS Marketing
PlayVS Marketing
PlayVS Marketing
PlayVS Marketing
Initiatives to bring new players and coaches to our esports platform.
Initiatives to bring new players and coaches to our esports platform.
Initiatives to bring new players and coaches to our esports platform.
Initiatives to bring new players and coaches to our esports platform.
Objective:
Objective:
Objective:
Objective:
Raise awareness of scholastic esports through PlayVS, by leveraging our partnerships and product improvements.
Raise awareness of scholastic esports through PlayVS, by leveraging our partnerships and product improvements.
Raise awareness of scholastic esports through PlayVS, by leveraging our partnerships and product improvements.
Raise awareness of scholastic esports through PlayVS, by leveraging our partnerships and product improvements.
Results:
Results:
Results:
Results:
With this latest campaign series we were able to raise the average unique open rate to 41% and average unique click through rate to 5%.
My Role:
My Role:
My Role:
My Role:
Lead Designer
Lead Designer
Lead Designer
Lead Designer
Collaborators:
Collaborators:
Collaborators:
Collaborators:
Zach Carmen (Partnerships)
Bob LeDuc (Creative Direction)
Zach Carmen (Partnerships)
Bob LeDuc (Creative Direction)
Zach Carmen (Partnerships)
Bob LeDuc (Creative Direction)
Zach Carmen (Partnerships)
Bob LeDuc (Creative Direction)
Tools:
Tools:
Tools:
Tools:
Figma, Photoshop, Illustrator, Braze, After Effects
Figma, Photoshop, Illustrator, Braze, After Effects
Figma, Photoshop, Illustrator, Braze, After Effects
Figma, Photoshop, Illustrator, Braze, After Effects
Deliverables:
Deliverables:
Deliverables:
Deliverables:
Branding, Social Posts, Emails, Presentations, Handouts & Flyers, Merchandise
Branding, Social Posts, Emails, Presentations, Handouts & Flyers, Merchandise
Branding, Social Posts, Emails, Presentations, Handouts & Flyers, Merchandise
Branding, Social Posts, Emails, Presentations, Handouts & Flyers, Merchandise
